Feb 2022 Offering

Course
L105 - Public Information Basics
Date & Times
Feb 22 - 24, 2022 from 8 AM - 5 PM
Description

To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/emergency response.

Course Objectives
Using the strategic communications planning model, develop a public awareness campaign (95%)
Using the strategic communications planning model, develop an incident communications strategy (5%)
Indicate the purpose of a public awareness campaign
Identify the steps in developing a public awareness campaign
Develop a strategy for an awareness campaign on a selected topic
Change the method of developing a plan to follow the 8-step StratCom process
Demonstrate the role and function of the PIO in both day-to-day emergency environments
Compare actions PIOs can take to work with the news media during day-to-day and emergency situation
Describe different public information written products
Apply effective news release writing guidance
Adapt or repurpose written media products for social media
Describe what types of impressions specific body language might convey during an interview
Identify elements of an interview the PIO should consider ahead of time
Identify steps a PIO needs to take to prepare for and conduct a news interview
Demonstrate effective techniques for on-camera interviews

Hours
24
Max Attendance
30 (22 Open Seats)
Region
E
Location
Cape Girardeau EOC/Fire Station #3
1975 N. Sprigg
Cape Girardeau, MO 63701
POST Approved
No
Target Audiences
Emergency Management
Availability
Open To The Public
Prerequisites

IS029.A